Thank You for Reading Her Marketing Blog!

Hi all! As I’ve mentioned a couple of times in the past few weeks, this blog was created as part of my social media marketing course. In this assignment, we competed against our classmates to create a social media campaign around a new blog and using a handful of required social media channels (Facebook, Twitter, Instagram), plus a few optional ones. We were welcome to focus on any topic of our choosing, so I decided to create a blog for marketing majors like myself. Our grade is derived from both our blog analytics and our Klout score, then compared to the scores of our classmates. The competition has officially ended, I’ll know my grade soon!

It had always been a goal of mine to start a blog, but I always had the same reasons not to- I’m too busy, I have too much homework, no one will read it, I won’t know what to write, etc. Mostly fears prevented me from continuing on to start my blog.

I’m glad this class required me to get out there and finally start blogging. I’ve learned so much about what it takes to run a successful blog and effective social media. In case you haven’t noticed, I love marketing and social media, so being able to learn about it and blog about it has been truly enjoyable.

I could keep building Her Marketing Blog, but as I’ve learned more and more about blogging I want to start a blog to represent me and my personal brand. I’m not a one-dimensional person, and I don’t want my blog to be. I feel like I will be limited with Her Marketing Blog, and handling both is just too much for a college senior.

I had talked about having a new blog start as soon as this one ended, but I realized and accepted that I need a break. It’s been a trying semester for me in a number of ways, and while blogging was definitely a way for me to escape, I need the next few weeks of winter break to get back to a good place. However, I’m still seriously considering starting a new blog. Her Marketing Blog and [most of] its social media channels will remain up but no new content will be posted as of now. I’ll be sure to share any of my future blogging endeavors!

Through these last few weeks with Her Marketing Blog I have created all kinds of connections online with other bloggers and marketers. That alone has made this experience worthwhile. Some of my classmates may have had high Klout scores or more blog views, but I see the connections I’ve made will be far more rewarding in the future.

So thank you all for reading, sharing, and connecting with me. It’s been a wonderful short blogging journey, and I hope to return in the near future.

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Dove Social Media Analysis Summary

Social Media Analysis Summary (2)

As some of you may know, I’m taking a social media marketing course this semester, which is why this blog was started in the first place. Most recently, as mentioned on Twitter, our class assignment was to analyze a company’s use of social media and present in groups. My group created a presentation on Dove. While I would love to share the entire presentation, it’s extremely long and was more of a visual aid. So I wanted to summarize our findings here!

A lot of what we presented was a general summary of Dove’s social media channels on Facebook, Twitter, Instagram, Pinterest and YouTube. Here’s what we found!

Dove – Why Social Media Is Important

Ever since Dove began the Real Beauty campaign more than a decade ago (you may remember the Beauty Evolution video which was viral before viral was even a thing) they’ve been using their social media not just to sell and advertise product, but to change the way our society talks about beauty, thus aligning themselves as a self-confidence and body positive boosting brand. After many viral videos and buzz-worthy campaigns, today they continue to succeed by engaging in two-way conversation on social media and continuing their positive mission. They do a great job of incorporating their products into their social media when appropriate, but without appearing like ads.

Their success even landed them the top spot on Hootsuite’s Love List in 2014, which measures a brand’s sentiment score, social media mentions, and percentage of conversations with the word “love.” Any of you who have interacted with Dove online have probably already felt the love!

So how does Dove differentiate themselves from their competitors? We noticed they did a great job of researching trends related to beauty in social media and society. Using this data, they create campaigns that are relevant and important to women. This gives their campaigns credibility to their content, not to mention gets people talking.

If I wanted to cover everything Dove has done in social media, I would end up writing a book. In our presentation we divided and conquered, so although some campaigns aren’t talked about under specific channels doesn’t mean they weren’t mentioned. Dove uses their hashtags and campaigns across their social media, but we wanted to focus on where those campaigns did the best (in our opinion). Additionally, Dove has several different social media accounts in different countries, so we only focused on ones in the US.

With that said, let’s get to it!

Facebook

Dove has an impressive 24.8 million likes on Facebook, which they use to influence desire for new products and establish their brand. Many campaigns focus on a specific product, like their #BeautyStory campaign which celebrated the Dove Beauty Bar. In this campaign Dove wanted to use the power of storytelling to create a conversation with customers and their families. Fans of Dove were invited to share their #BeautyStory, which could be a beauty secret or lesson learned from important people in their lives. Dove responded to fan’s comments and  used some to create content to share those stories.

This campaign did a great job of creating conversations with women who are already active on Facebook (think moms). However, we noticed that since that campaign wrapped up in May, there really hasn’t been much activity on Dove’s Facebook.  Dove may just be taking time to focus on their other channels, but we think it’s definitely time to get something posted.

Twitter

I did a lot of research on how Dove uses Twitter. Luckily their Twitter is much more active, unlike their Facebook. They have 179 thousand Twitter followers. Dove keeps a very consistent timeline in regards to their tweet content. Every tweet is related to a campaign (currently the two biggest are #speakbeautiful and #LoveYourCurls). They also create product-specific campaigns, like #TryDry for their new antiperspirant line. They’re typically very timely in responding to tweets, which is always great for encouraging conversation with followers.

The #speakbeautiful campaign was a partnership with Twitter launched earlier this year which used technology to identify negative tweets about body image. Dove would flag those tweets and send a non-automated response with advice or a positive message from experts. The campaign also encourages followers with advice and positivity in an effort to reduce the number of negative body conversations happening online. This campaign is a key example of Dove succeeding on social media without even using their product.

Another ongoing campaign is #LoveYourCurls, which was sparked from research which showed very few women with curly hair were proud of it. Dove promoted their curly hair products while inspiring women to love their curls. They even developed a curly haired emoji which automatically pops up when you use #LoveYourCurls. From there, they created an entire keyboard of curly hair emojis (which are absolutely adorable). Through conversation and encouragement, they’re building self confidence for women with curly hair while boosting their own brand.

Instagram

I think my whole group had really high hopes for Dove’s Instagram, and were somewhat surprised as to how it was (or wasn’t) being used. Don’t get me wrong, their page looks gorgeous and is incredibly inspiring, but doesn’t have the momentum that their other channels do. They have many more followers than their competitors, currently sitting at 72.1 thousand, however they don’t post very consistently. Almost all of their posts are an inspirational quote in the brand’s navy and gold color scheme. They do throw in their ongoing campaign hashtags, but other than that don’t have much to do with what else is going on.

This may be working extraordinarily for them, but we were a little surprised there wasn’t more going on (user-generated content, videos, photos, anything).

Pinterest

Dove has 5.1 thousand followers on Pinterest. It’s hard to tell how active they are on Pinterest- there aren’t too many ties into the campaigns ongoing on Twitter and Facebook. They pin both their own content and others’, ranging from inspirational quotes to advice. There’s some good content in there, and it’s divided nicely onto different boards. They’re definitely using Pinterest to establish their body-image-positive brand, not sell product.

They also have a Pinterest profile for their Self-Esteem project, focused on helping women and young girls develop higher self-esteem. The boards are full of good advice and positive quotes. It looks like this is more of a resource than an active profile, but it fits with their brand mission well.

YouTube

I could talk a lot about Dove’s YouTube presence, but I think a lot of us have already seen some of the viral videos. You’ve probably even talked to friends about them. They have 70 thousand subscribers and post somewhat irregularly- they posted way fewer videos this year than in the past. You can find a bunch of how-to videos, product reviews and commercials, making this channel the most focused on selling product.

However, what really makes them successful on YouTube is their campaign-focused videos. Their most popular video, which has a 3 minute and 6 minute version, is Dove’s Real Beauty Sketches, where a forensic artist draws a woman based on her own description of herself and then by another’s description of her. The results are emotional, as women realized others see them as far more beautiful as they see themselves.

Some other favorites include Dove Choose Beautiful, where women choose to enter the door labeled “Beautiful” or “Average”, and Dove Selfie, where women take selfies and other people write compliments about them. Dove uses YouTube best when they create these conversational, viral videos- otherwise, not much happening.

Overall Assessment

Since nearly everyone has seen or heard of Dove’s videos or social media presence, it’s safe to say they’re doing something right. For a brand that makes soap, they sure are making an impact on the lives of many. We really enjoyed digging into their social media and definitely ended the project feeling inspired. Some recommendations we had included increasing interactions on Instagram, starting a new campaign soon on Facebook, and maybe focusing on fewer campaigns at once. There are plenty of opportunities with society’s increased willingness to talk about body image, plus Dove has a men’s line of products that may do well with their own campaign.

There’s so much more we could look at with Dove’s social media. How do you feel about Dove and their online presence? Anything else we should have talked about in our presentation? 

How to End Your Internship the Right Way

How to End Your Internship the Right Way (1)
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Has this semester flown by for anyone else? Wow, I cannot believe it’s already December. Where is time going and how can I get it back? This means my social media class for which I started this blog is coming to an end, but I’m excited to be working  my personal blog which will launch in a few weeks- stay tuned! Till then, I have some exciting content left for here!

I know we’re all stressed about a million things- next semester’s schedule, finals in the next few weeks, group projects and essays we haven’t even started, and internships and jobs for the next few months. However, don’t let the stress take away your attention from ending your current internship on a high note.

Why is the ending so important?

It may seem an eternity away, but soon you will graduate and you will need a job. Your internships are one of the best ways to build your network, which will help you get hired down the road. The company you’re interning at may even be looking to hire you. You don’t want to ruin the hard work you’ve put in over the last few months and destroy future opportunities by checking out of your internship before you’re even done.

Anyone can just leave a job, but leaving gracefully takes a bit more skill. Here are some of my tips that don’t require much energy to help you end your internship on a good note.

Write a letter to the next intern.

Remember how many times throughout the internship you wish someone would’ve given you a heads up? Whether it’s about culture, the way things are done, how to work the copier, or other general advice, leave a letter for the incoming intern so they are prepared and know what to expect during their time. You may not feel like it, but they think you’re an expert, and in a way you are. This is also the perfect opportunity to explain any projects you were unable to finish so they know where to start. Feel free to include your contact information if they have questions- this could lead to another connection, too!

Wrap-up projects and give your supervisor a summary.

Take the time to finish as many projects as you can, or at least bring them to a good stopping point. Then, touch base with your supervisor about what you worked on this semester. Update them on what you weren’t able to get to as well as ask if there’s anything you missed. You may also want to ask for feedback on your performance, especially if you didn’t get much throughout your time there.

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Write thank you notes.

Remember writing thank you notes after your first interview? Well, it’s time to bring out the notecards again. Write a thank you to everyone you had a significant amount of contact with throughout your internship. Make each note personal and really thank them for the impact they had on your experience. You can mail them after you leave or hand them out on your last day. Either way, you’ll create a positive lasting impression.

Make sure you share contact information.

Create an Excel document with everyone’s email and phone number so you have it for the future. Even if you don’t think you’ll ever need to talk to someone again, you never know where life may take you. Also make sure others have your information. Most of the office only knows you by your work email address, so share your personal email and phone number.

Connect on LinkedIn.

If you haven’t done so already, connect with everyone on LinkedIn. This is a great way to stay in touch with those you didn’t necessarily work with on a daily basis. Be sure your LinkedIn is up-to-date and professional (i.e. a professional photo, accurate contact information) before sending out requests.

 

Anything else I missed? Please share in the comments or by tweeting me

Why We Should Be Thankful for Social Media

Why We Should Be Thankful for Social Media
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Happy Thanksgiving everyone! I hope you’re spending at least a day or two this week with loved ones, whether family or friends. Having almost the whole week off from school is a much-needed break! And in spirit of the holiday, we all will probably spend some time thinking about what we’re thankful for- as we should. There’s so much out there we owe thanks to, don’t forget to show your appreciation!

I’m going to assume very few of you thought of being thankful for social media, but all of us should be! Social media has changed our world in many ways for the better. Many of you may not be in your current career without it. Here are some reasons why we should be thankful for social media this year:

It keeps us connected with friends and family.

Who has family in other states or countries that you never see, yet keep up with easily on social media? Me, too.

After a handful of moves and now being in college, everyone I love isn’t always within a day’s drive, plus visiting every family member once a year is not in my budget. Thanks to social media, I can keep up with cousins, aunts and uncles, and old friends by checking their social media pages or sending them a quick message. Especially with different time zones and schedules, social media makes it so easy to stay connected as a family even when we’re miles apart.

You may be thinking, “But you can just as easily send a letter or give them a call,” which is so true, and I wish I took advantage of those forms of communication more often! Luckily social media is always there, even when we don’t have time to call.

Before I had Facebook I rarely talked to several of my cousins (I haven’t even seen them in 10 years!), but now we always know what’s going on in each other’s lives thanks to social media.

It provides us with news and information instantly.

Social media has changed the way we consume news. It’s like a super-star reporter who’s always on the scene within seconds of breaking news. Just take for instance data from a recent survey from Pew Research Center: the majority of Facebook and Twitter users have kept up with news through those platforms, and of those, 59% have used Twitter to keep up with an event as it was happening.

When something happens in the world, we’re not turning to our TVs; we’re turning to our phones or laptops. Without social media, we wouldn’t have access to the entire world so quickly.

As a result, we no longer need to wait for the evening news or the next morning’s paper. What we need to know is right in front of us, right when we need it. Since I don’t pay for cable, I follow a handful of news social media accounts to provide me with essential updates throughout the day. Even if they aren’t breaking news stories, I’m still getting information about what’s happening while using an app that I would’ve opened even without getting news. It’s a win-win.picjumbo.com_HNCK2216

It inspires our creativity and boosts our knowledge.

You probably follow all sorts of fashion and beauty bloggers on Pinterest, Instagram, and Twitter, but why? One of the reasons is probably to get new ideas.

Instead of reading print materials, we use social media to become inspired by what others are doing. Whether it’s a new recipe, a potential vacation spot, or a motivational quote, social media has inspired many of us in some way. Additionally, it gives us the opportunity to share our writing, photos, and other art. Everyone can be creative when they use social media.

Social media also gives us all kinds of information we didn’t even know we wanted to know. There’s so much to learn about the world around us, and thanks to social media, that which we weren’t even searching for is put in front of us. We’re always learning how to do things more efficiently and effectively thanks to videos or articles shared online.

Who doesn’t want to be always learning?

It has opened many of us up to exciting careers.

Social media marketers and bloggers have benefitted a lot from the emergence of social media, but so has everyone else! While having a career in social media or becoming a full-time blogger takes hard work, it can also be a lot of fun. These types of careers wouldn’t exist without the emergence of social media.

Plus, social media can boost your own career no matter what field you work in. It allows us to showcase our skills and strengths (often through our personal brand) and connects us with others in our fields, strengthening our network.

Aside from the obvious LinkedIn, social media channels can also provide us with job opportunities. Jenny Che (twitter.com/jsyche) wrote back in June the importance of using Twitter as a job search tool because it allows you to start conversations with individuals you want to work with or search for job openings.

Long gone are the days of responding to job postings. The job search process is now much more dynamic, and social media plays a major role.

 

Social media isn’t the scary monster many people make it out to be. There are so many benefits to having it in our world, and that’s why I’m thankful for social media this year!

What are you thankful for this year? Would you add anything to this list of reasons to be thankful for social media?

 

Why You Need to Start Developing Your Online Personal Brand

 

 

Why You Need to Start Developing Your Online Personal Brand NowIn this lovely age of social media, we’re always discovering what the Internet has in store for the future of our businesses and personal lives. In the last few years alone our personal social media world has become more and more intertwined with our careers. While there was once a time where we maybe could get away with being as crazy and immature on Twitter as we wanted, this is definitely not the case anymore. Everything you put online becomes a part of your personal brand whether you like it or not. Luckily you’re in control of your online brand, so take the time to really make sure it represents you both professionally and authentically.

But what exactly is your personal brand? I like this quick and simple definition from Entrepreneur:

Your personal brand is how you appear to the world.

So, your online personal brand consists of how others see you through your online presence. Those of you studying marketing, PR, communications and related fields of study absolutely need to think seriously about your personal brand. However, all of us can benefit from having a cohesive personal brand online for a number of reasons:

Future and Current Employers are Watching You

If your supervisor went to your Twitter account right now, do you think they’d like what they see? Even with privacy settings, it’s easy for both future and current employers to check up on you online. Recruiters will want to see your brand in order to help them determine if a position fits you and what you can contribute to their organization. An impressive personal brand, with contact information, custom content, and career interests makes it easy for individuals and companies to reach out and connect with you. Current employers will want to make sure you’re representing yourself well- how you act online can say a lot about what type of company they run.

On a similar note, make sure you’re fully aware of your organization’s social media policy. Unless absolutely necessary or encouraged by your company, I would avoid mentioning or talking about your work specifically. Keep your personal brand about YOU.

You’ll Gain Digital Marketing Experience

The future of marketing is in the digital space, but unfortunately not many companies have employees who are specifically trained or educated in social media and other digital channels. Hello, opportunity! Aside from internships and classes, you can gain real digital marketing experience by developing your own social media channels and blog or website. Running a blog or website can teach you valuable skills related to SEO, sponsors, email marketing, and website design, just to name a few. Learning these skills on your own shows initiative and dedication to your career, which is another major plus for employers.

Even if you don’t think you’ll pursue a career directly in digital marketing, it’s still good knowledge to have for the future. You never know where your road will take you!

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It Will Help You Build Your Network

“It’s not what you know, but who you know.” These words couldn’t be truer in our world today. Luckily, networking doesn’t have to mean going to events and lunches multiple times a week. You literally have the world at your fingertips every time you log in to your social media accounts. Why not take advantage of it?

Having a strong personal brand shows others you’re connecting with exactly who you are and what you can do for them. Your brand may have similarities to another, which can initiate good conversations and connections. Aside from the obvious LinkedIn, Twitter and Instagram are great places to network. You can also develop your own website or blog as the “hub” of your personal brand.

 

Building your brand doesn’t happen overnight, but being aware of your online presence is a good place to start. The best part of your personal brand is you get to be you, so all it takes is some self-awareness and knowledge of your skills and passions. Don’t try to be something you’re not- people will see right through it. Develop your personal brand to be the best, realistic version of yourself. Best of luck!

Interview Etiquette – How to Land the Internship

Interview Etiquette

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You’ve perfected your resume and cover letter and (congrats!!) you have been invited to interview for an incredible internship or job. Yay! You’re so close to landing the position, but a simple mistake during the interview can ruin your chances of getting hired. Sounds scary, but don’t stress! Being prepared with these tips will go a long way to show your interviewer just how ready you are for this position!

Take the time to look good.

Give yourself plenty of time to get ready before the interview. You want to be the best you possible, so plan extra time in the morning to do your hair and makeup! Keep it simple- now is not the time for dark eye shadow and bold lips. Limit your options so you’re as neutral as possible. It’s also a good idea to have your outfit planned the night before so you aren’t scrambling for a backup when you find a stain, unsightly wrinkles, or a missing button. In terms of what to wear for an interview, err on the side of conservative until you know what the company culture is. My go-to interview outfit is black pants (that’s aren’t tight), a white button up (but of course make sure you can’t see your bra, not a good look) and a simple, well-fitting blazer. Typically I stick with flats because I’m not too comfortable in heels, so go with what you feel best in. You never know how far away you’ll have to park, if you have to take stairs, etc., so I would recommend flats!

GET THERE EARLY.

You know that saying “if you’re not five minutes early you’re late”? I follow it like it’s the law. I can’t stress the importance of being early enough. Plan to be there at least 15-20 minutes early. Otherwise, you will hit traffic, you will not find parking, and you will have car troubles. It’s inevitable. You should be sitting in the lobby waiting for the interviewer at least5 minutes before the interview is scheduled to begin. Always be early instead of on time. If you know you will be late, try to email or call the interviewer so they can decide if they would rather reschedule. Their time is incredibly valuable; if you arrive late with no warning you may as well just not show up! While you are waiting, don’t do something unproductive like play Candy Crush or make a phone call. Use this down time wisely by researching the company further or preparing potential interview answers.

Perfect your handshake, and make sure your hands are presentable.

Believe it or not, your handshake says a lot about you. In order to impress your interviewer, you need to make sure your handshake is firm, but doesn’t cut off their circulation. Make sure you also keep your hands moisturized, but don’t put lotion on right before the interview. Keep nails neat and clean with a simple polish. Now is also not the time to load up on rings and bracelets. Avoid any bracelets that may fall down and hit the other person while shaking their hand, or rings that could be painful. Seems silly, but an uncomfortably handshake can make for an awkward interview.

Smile!

Even if you aren’t a constantly smiling person, smile at least a couple of times throughout the interview. Depending on the company and job, the interviewer is likely looking for signs of you being able to get along with others. If you appear cold, unfriendly and harsh, you may come off as uninterested and unwilling to work with others. Don’t glue a smile to your face, but relax and be friendly during the interview. Smiling will also help boost your confidence. It’s a win-win for everyone.

Always have at least one question when they ask, “Do you have any questions for us?”

I have a list of go-to questions to ask whenever this comes up. If you don’t take advantage of the opportunity, you may come off as uninterested in the position or company. Not what you want! Since interviews are two-way, this is your opportunity to interview them and make sure this position would be a good fit for you. Having a list already in your head makes it less stressful when this question comes up.

Once the interview is over, follow up with a hand-written note.

You’ve heard it a thousand times and I’m here to say it again because people still don’t do this. As soon as you leave an interview, write a personalized note thanking the interviewer for their time and get it in the mail ASAP. Reference a conversation you had during the interview to really stand out. Also, use this opportunity to show how much you really want the job. Don’t do this over email unless you absolutely have to (as in the decision is being made tomorrow morning, the interviewer works from different offices, or you honestly have no address to send it to).

 

Of course there are many, many other pro tips for acing interviews, but these are some of the most important that may even make or break your chances of getting the job. Good luck! And once you get the job, check out my tips on being the best intern there ever was:

These Verbal Mistakes Are Making You Appear Less Confident at Your Internship

How to Appropriately Speak Up and Contribute Ideas at your Internship

 

I’m always looking for ways to improve my own interviewing skills. Hiring managers, any additional tips?

What to Know About Interning in New York City

What to Know About Interning in New York City

Almost two years ago I received one of the best emails in my life- I was accepted into a program offered at my school that would allow me to spend a semester studying in New York City. Fast forward to August 2014 as I walked around my temporary home in Brooklyn Heights looking out to the Manhattan skyline. The number of times I thought, “Wait, is this real life?” throughout the semester probably is in the hundreds.

While living in New York City is an experience in itself, I wasn’t just there to take it all in. I had the incredible opportunity to intern at one of my dream companies, which made my entire time in New York completely worthwhile despite sending my savings account to lows it had never seen before. This internship opened the door for every amazing internship opportunity that followed. However, interning in NYC isn’t like interning in most other places. Especially if you are new to being a New Yorker, you’ll need to know a couple of things in order to own your internship.

Brooklyn Bridge

Make sure when you leave in the morning you have everything you need for the day. One con of living in New York City is you don’t have the luxury of using your car as a moving storage unit. Before you leave for the day, make sure you have only the essentials you will need. This includes anything for after-work plans like makeup or gym clothes. Some things I always kept in my bag were my planner, medicine, lip balm, lotion, headphones, and contact solution. Have everything you need, but don’t try to carry your entire life everywhere; space is limited in New York and the last thing you want is to bump into people with your huge bag. New Yorkers don’t like that.

Train delays happen, so be prepared. Being early is ALWAYS better than being late! Using “there was train traffic” as your late excuse more than once or twice shows you need to prepare for the delays and leave earlier. Potential bonus to leaving earlier: depending on when you need to be at work, trains may be less crowded if you leave early. I found leaving 10 minutes early gave me more space on my daily train! A few more quick tips on subway etiquette: don’t take up too much space, don’t hug the poles, and always be aware of your surroundings.

You’re going to be walking a lot, so always, always, always have flats on or near you. The last thing you want is to walk in to work wearing heels and then be told to run errands around the city for a few hours. And unless you’re lucky enough to be interning and living right by a train or subway station (I am eternally grateful this was the case for me), you’ll be walking to work anyway. Save the heels for when you’re in the office or for special occasions.

NYC Pizza

Don’t stay in the office for lunch. There are so many amazing places to eat in every neighborhood in the city. If you need something quick, Pret offers a bunch of grab-and-go sandwiches that are already pre-made (I miss it so much!). Financially though it isn’t always possible to eat out every day, so pack your lunch and go to a park and eat. I used to bring my lunch to Bryant Park, which always has something going on, or Rockefeller Center. Of course this is harder when the weather is cold, but even then you can eat quickly in the office then take some time walking around before your break is up. Another option I always recommend no matter where you’re interning is to invite a co-worker to join you for lunch. Especially in New York everyone is busy so they’ll appreciate the gesture and opportunity to get out of the office!

Making it in New York means worker harder than everyone else. There’s more competition for just about every job in the city, so even after you’ve gotten an offer and started work you have to make sure you go above and beyond. This is especially true if you plan to work in the city after you graduate! The city is smaller than you think, so make a good impression and you’ll have more connections and opportunities down the road. Side note, I found that using my southern manners were an appreciated surprise by many. Holding doors open for others, saying “please” and “thank you,” and smiling to everyone in your office can be refreshing and sometimes unusual in the city.

Whether you’re already attending school in NYC or just spending a semester or summer there, don’t forget to enjoy every minute. So many people would do anything for the chance to live there- take advantage of it! Rock your internship, eat good food, and don’t be afraid to be a tourist.

If you have any specific questions at all about living and interning in NYC (what to do, where to eat, where to shop, free things to do, etc.), don’t hesitate to contact me. I love talking about New York City and miss it every day!

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What Can I Do With a Marketing Degree? Work with Social Media!

What can I do with a marketing degree- (1)

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This blog is meant for other female marketing majors who are gearing up to enter the workforce in the next few months/years. I’ll quickly admit that I had no idea what I wanted to do for a long time in college, but thanks to finally settling on the perfect major and having a variety of incredible internships, I’ve now figured out exactly what interests me in marketing. This post follows my first look into what you can do with a marketing degree, which explored working in sponsorships. I hope this information is helpful in giving you more to think about when considering what to do when you graduate! Feel free to reach out to me at any time with questions, comments, or to share advice!

Social media is continuing to grow not only among us as friends, but as consumers and brands. Companies are spending more and more on social media in their marketing budget, and in five years social media will account for 23.8% of marketing budgets. This means brands need young, tech-savvy professionals (like you!) to take charge with their social media and make them leaders in their industry.

Think you have what it takes to manage a brand’s social media? I mean, it can’t be that hard- you use Facebook, Twitter and Instagram regularly and don’t want to brag but get a decent amount of likes/retweets/comments. But working with social media can be a lot more difficult than it looks. There’s way more than just coming up with witty tweets and responding to consumer complaints. Being a social media manager requires the ability to understand and process analytics, constantly being on the lookout for trends, and having a well-developed strategy.photo-1444201716572-c60ec66d0494

As a marketing senior my social media experience comes from internships, social media courses and this blog. These are some observations I’ve made as someone considering working with social media after graduation:

You have to separate your personal opinions/humor/personality to develop your brand(s).

It can be hard to avoid a sassy response to a customer if that’s how you personally talk online, but if your brand is known for its professionalism and courtesy, it probably isn’t a good idea. You really have to put yourself in the shoes of your brand. You are their voice- save the personal content for your own channels!

You absolutely must be good (if not amazing) at organization and planning.

Very few brands only tweet on a whim. You’re going to be expected to plan social media posts (sometimes weeks in advance), know which posting times do best, understand what types of content result in engagement, and be on top of what’s happening on each channel at any moment. The amount of planning that goes in to social media likely exceeds what you think it does. And once it’s planned, you’ll spend a whole lot of time analyzing performance. You’ll be developing reports and ultimately advocating for why your brand should be spending more on social media. None of this is possible without incredible organization skills. Be prepared!

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But you also need to able to make decisions quickly.

You’ve seen how quickly videos, photos and stories go viral. Some of the best social media posts and campaigns happen on a whim (remember this tweet?). Social media doesn’t have business hours- it’s always on. You’ll need to always be looking at trends happening in the real world and online,then decide if it’s appropriate and beneficial to your brand to create related content. The same principle comes into play with business mistakes, emergencies and major news. If your brand is suddenly on everyone’s timelines and newsfeeds, you’ll need to know how to appropriately act (even if that means by doing nothing at all). Preparation goes a long way, but how you actually react within a moment’s notice can give your brand’s social media a lot of credibility.

You need to be ready to always learn new things.

Social media is constantly changing. As a social media manager, you’ll be expected to know how social media channels are changing, emerging trends, new channels, and then interpret what that all means for your company. It would be pretty embarrassing if someone in finance asked you about the latest changes to Facebook and you respond with, “What changes?” Social media never stays the same, so you must be ready to never stop learning.

 

To get experience with social media, ask your internship supervisor if you can be more involved in the entire process. If social media occurs outside of your supervisor’s roles, ask the manager in charge of social media if you can get lunch or observe them working (side note-this is a great tip to connect with everyone in your office). Outside of internships, there are plenty of ways to learn more about social media. Follow blogs and social media accounts to stay up to date on what’s happening in social media trends. Begin refocusing your own social media to represent your personal brand. Learn more about different social media channels by actually using them. Preparing yourself on your own time will impress hiring managers when you do have a chance to work with your dream company’s social media.

 

I hope this information gave you a little more to think about if you’re wanting to work as a social media manager. There’s no doubt it can be a fun and interesting job, but remember it’s not all glitz and glamour (as is the case with most jobs!).

Shout out to all you social media marketers out there! What are some things you’d tell someone wanting to pursue a career involving social media?

8 Struggles All Marketing Majors Face

Eight Struggles all Marketing Majors Face

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8 Struggles All Marketing Majors Face

Like any major, being a marketing major isn’t all sunshine and daisies. We have real struggles, too. Knowing how companies persuade you to buy something and the planning that goes into campaigns gives you a newfound appreciation for all marketing efforts, but takes away your consumer innocence. Here’s a few struggles we face on the regular.

1. You critique your Twitter and Facebook timelines every time you log in.

Spelling errors, low-quality photos, terrible use of hashtags. It’s like these people have never even considered what their personal brand is. Unfollowed.

 

2. You’ve probably had one or multiple professors use their company in class examples, so you now have extensive knowledge on consumer products/healthcare/restaurants/insert industry here.

Every new concept starts with, “Well I don’t know about all companies, but at XYZ…” Then you start telling your friends about it and they suddenly wonder why you know so much about paper towel sales.

 

3. You start to question every ad/commercial/billboard you see.

What was their strategy? How much did this cost? Are they trying to boost sales or grow brand awareness? You’ll drive your friends crazy on road trips with your marketing insight on every billboard you pass.

 

4. You’re expected to be creative and analytical.

Those Facebook posts aren’t going to write themselves, and neither are their analytic reports! Don’t forget about market research. But also make sure you can come up with a record-sales producing campaign unlike anything another brand has done before.

 

5. When people ask where you want to work when you graduate, you could give them a wide range of companies.

Everyone needs marketing, so if you like eating at Taco Bell and spending money at Pottery Barn, why wouldn’t you want to work at both?

 

6. Marketing and social media fails are funny, but also slightly scare you.

What if I was working on that team? Will I one day be a part of a marketing fail? Surely no decent marketing team plans to have a failure, so what makes me certain I won’t come up with one? You may also try to defend them, they’re just trying to do their job.

 

7. There’s a whole lot of options on what to do with your degree.

You could work with sponsorships, social media, brand development, promotions, advertising, sales, event planning, marketing research, or all of the above. Combined with the freedom to work in any industry you want, the sky is really the limit.

 

8. You (hopefully) absolutely love being a marketing major despite being aware of all these things that used to never annoy you.

If you’re like me it may have taken you a couple of major changes, or you came in to college knowing exactly what you wanted to do, but you are so glad you picked the best major.

 

Hey marketing majors, anything you love to hate about being a marketing major? Share or tweet me @hermarketing!

How to Stay Motivated Halfway Through the Semester

How to Stay Motivated Halfway Through the Semester (1)It’s most definitely that time of year again. No, not the holiday season (yet!!). You’re used to your classes and internship, you have a daily/weekly routine, and the end of the semester seems so close yet oh so far away. It seems no matter who I talk to it’s the same thing- life is just kinda moving along right now. So how can you get out of your rut and gain back that motivation for school/work/obligations that you had earlier this year? Turns out, it doesn’t take too much!

Pick up a new hobby, or rediscover an old one.

Between fall break and being sick, my 4 to 5 times a week visits to the gym have now turned in to 1; and that’s a good week. I’ve let other things get in the way of my love for the gym, leaving me exhausted with no way to let out increased stress. I’m starting to set time aside specifically to go to the gym which gives me something to look forward to as my days and weeks go on. If you’ve been pushing aside a hobby, refocus and get back into it. And if you don’t have a hobby, now is the perfect time to pick one up! A hobby is a great way to redirect your mind and attention to give you a much needed break from the rest of your obligations.

Take a “you” day.

I find it incredibly difficult to take an entire day for myself. There’s always too much to do, how can I stop?! However, even just a few hours of relaxation on a Sunday afternoon can help you feel recharged and energized. Whether you binge watch Netflix, try a new cookie recipe, or do some retail therapy, focusing on you for a few hours or an entire day can help boost your confidence. If you’re like me this seems impossible, but I promise you’ll feel wonderful after doing so.

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Do some goal or future planning.

Sometimes we get so wrapped up in the needs of every day we forget where we’re headed on our greater journey. Spend some time with a journal and write out your goals. Think about what you’re doing now that is helping your future. You’ll find your daily grind is bringing you closer and closer to your dreams, or if it’s not, you can start to make changes. Even if you don’t know what you want to do with your life (do any of us really?), writing down your goals can help you figure out what’s important to you so you can make the necessary changes to become a better you.

Find new ways to do old things.

It’s easy to get caught up into the same routine during this time of year. Now is the perfect opportunity to mix up something in your daily schedule, no matter how big or small. Finding ways to change your daily grind can not only make your days more interesting, but may even make them more productive. Try getting up a little earlier, eating something different for lunch, or reorganizing your daily schedule.

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Catch up with a friend you’ve been meaning to meet up with.

The beginning of the semester my planner looked like a social calendar. I was meeting up with friends I hadn’t seen all summer, meeting new sorority sisters, and jumping at any chance to be social. Now, I may be social one or two times a week, if that. When you’re caught up in work, school, and other daily stresses, being social can sometimes be pushed to the end of the priority list. Any introverts feel the same way? However, sometimes you need a coffee or lunch date with someone you haven’t talked to in a while to get your mind off of daily life and to get new perspectives on what’s going on in the world around you. Right now look at when you’re free this week or next and text someone you keep meaning to. Even if it’s just a quick run to a campus restaurant, the break can be extremely refreshing!

Take care of yourself.

As I mentioned earlier, I try to go to the gym when I can and recommend more than anything that you do the same. Exercise a great way to release stress and tension, plus gives me much more confidence. No matter what else is going on that’s out of my control, it’s empowering to see your body grow stronger and stronger. Even a nightly walk around campus or your apartment complex can make you feel better. In addition, make sure you stay hydrated. If you don’t already, keep a water bottle on you to avoid the exhaustion that comes with dehydration. Plan out your meals and snacks to give you more energy to get through the day. Sure, eating Chipotle and Chick-fil-a on a regular basis may not seem that bad, but your body will thank you when you provide it with a variety of healthy options! On another note, if you get sick, please give yourself the rest you need. I’ve had to endure a cold for weeks because I barely took time to pause and get myself better. Don’t make the same mistake I did!

I hope these tips help you get back on track to finish this semester strong. Before we know it these days will be memories, so don’t forget to enjoy every moment!